Key Takeaways:Beauty brands presented immersive activations to capture holiday shoppers' attention. Seasonal retail emphasized personalization, gifting moments, and visually enchanting themed environments.Businesses tapped into key trends of the year to celebrate festivities.As consumers were swept off their feet holiday shopping, beauty brands stepped in to offer Christmas-themed niceties through pop-up activations. From hotel takeovers to ornament decorating, hot chocolate gifting, and expert makeovers, brands gave visitors memorable experiences to mark the season of sales. Featuring delicately decorated Christmas trees from Maison Crivelli and Miu Miu beauty, city illuminations from Chanel, and complementary charms from Byoma and Gisou, BeautyMatter recaps the festive pop-ups worth noting.